NEUHEIT Issue 4/2010

LIFESTYLE FOR INDIVIDUALISTs

In the fourth issue of NEUHEIT we introduce you to the new Esprit home ISLANDS collection.

In 2011, Esprit home is going to co-operate with Vorwerk to bring a collection onto the market that redefines the topic of floor landscape. The innovative Esprit home ISLANDS carpet tiles, including three different tiles and product themes, give completely new impulses to interior design in the home.

We are also going to look back on the Projection Tour that Vorwerk staged for the carpet trade to launch the new edition of the Projection collection, and we additionally report on the Vorwerk Bingo in Beige carpet that recently received an impressive overall rating of “very good” from the magazine ÖKO-TEST.

PDF Download available only in German

NEUHEIT Issue 3/2010

STYLING, WORKING, CREATING, COMFORT

"Functionality, aesthetics, comfort, creativity. The new edition of our Projection collection for business ‘objects’ is conspicuously versatile. It combines new types of structures, one-of-a-kind selections of colours, carpet classics, innovative tile solutions and broadloom designer carpets.
Carpet creations by such famous artists as Roy Lichtenstein or David Hockney are just as much a part of the assortment as the most recent drafts by designers such as Ulf Moritz or Hadi Teherani."



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NEUHEIT Issue 2/2010

THE NEW COLLECTION SELECTED RUGS

Delight your customers – with six unique carpet creations.

SELECTED RUGS, the new lead collection, includes carpet products your customers have never seen like this yet: top-twisted paper combined with shimmering metal fibres, cord-like structures combined with filigree threads, high-pile frisés combined with cool blends of wool and linen. What doesn’t seem to harmonise at first glance combines to form perfection here – as sized area rugs with an equally luxurious and innovative appearance.
 
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NEUHEIT Issue 1/2010

THE PEOPLE BEHIND THE BRAND

Roberto Martinez, head of Sales Management
Ina Struve, head of Design and Product Development

“I’m optimistic because I know that our strategy and our products are attuned to each other.” Before Roberto Martinez joined Vorwerk Teppichwerke in January 2005 he had previously held the position of Deputy Director for Exports at A.S. Création Tapeten AG. Roberto Martinez has now been active in international sales for more than 15 years.
The head of Sales justifies his optimism with the fact that business development for high-quality carpets is doing well. As Roberto Martinez says: “Above all in Germany...”
 
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