Eco Balance
Vorwerk Carpets. Eco Balance.
Vorwerk Carpets thinks and lives in alignment with a systematic programme objective through Eco Balance. It places ecological, social and economic aspects regarding sustainability in a symbiotic context.
Taking this thematic content as a basis, Vorwerk Carpets defines new international standards and enacts them effectively for every product, every process, every member of staff and, in short, for everybody. A well-balanced claim to sustainability is the initial starting point and target all in one.
Taking this thematic content as a basis, Vorwerk Carpets defines new international standards and enacts them effectively for every product, every process, every member of staff and, in short, for everybody. A well-balanced claim to sustainability is the initial starting point and target all in one.
Because balance is important
The continuing, counterweighted enactment of this programme objective creates a sustainable balance: Vorwerk Carpets Eco Balance. Innovation and experience are in consonance with one another. Research, studies and analysis along with acquired know-how in practice are the ongoing regulative factors in Vorwerk Carpets Eco Balance. The underlying constant in this process: Vorwerk Carpets has been exercising a pioneering role for more than 20 years.
Confirmed rather than merely promised
Those who want to remain in balance have to move. That’s why Vorwerk Carpets regularly subjects itself to international audit committees on a proactive basis. The result: Carpets from Vorwerk bear all the fundamental German ‘eco-product’ labels, numerous internationally renowned seals such as HQE and Green Label, as well as certificates with a relevance to social factors and health. “Today Vorwerk Carpets is already laying the foundation for a comprehensive sustainability status quo oriented towards the future on which research and further development can be based, whereas the very first projects of this kind are just starting to be enacted on the market,” according to Dr Andreas Winkens, managing director of GUI, the Society for Environmental and Indoor Space Analysis.
Vorwerk Teppich – Legendary green
As far back as 1994 Vorwerk Carpets already used the slogan “Our logo has always been green” to formulate an orientation that conforms more than ever with today’s spirit of the times. At Vorwerk Carpets, the issue of ecologically correct, of sensible action stands first and foremost above each corporate decision. “In contrast to many other suppliers, we have always placed great weight on dealing responsibly with society. This applies within all production processes, fully in the sense of Vorwerk Carpets Eco Balance. Nowadays we enhance this belief with a ‘hands-on’ programme objective. Vorwerk Carpets Eco Balance is in effect for all of our business sectors, is developed further on a continual basis, and is transposed to apply for all products,” says Johannes Schulte, CEO at Vorwerk Carpets.
Social commitment
Alongside ecological factors, social and economic components equally define Vorwerk Carpets Eco Balance. Sincere commitment towards charitable institutions such as “SOS-Kinderdörfer”, relief villages for children all over the world, are an expression of social accountability to which the company obligates itself each and every day. At home, the same goes for family and health management for its own staff.
A balanced product: FreeSCALE “Mesh”
The model “Mesh” from the innovative Vorwerk carpet-tile collection FreeSCALE represents the concrete enactment of Vorwerk Carpets Eco Balance. Developed by Hadi Teherani, the line opens up new horizons for interior architecture in terms of shape, function and design. “Mesh” displays an exciting free-style form without any right angles. Sophisticated tufted varieties, a differentiated colour scale and the basic figure itself enable the greatest diversity of options in designing. “Mesh” can be laid in an ‘open form’. The contour of this textile floor covering remains free to style, allowing it to fit in excellently in today’s modern architecture at business-site ‘objects’. Vorwerk FreeSCALE is one of the first design tile collections developed on the basis of the new Vorwerk TEXtiles technology. TEXtiles is a particularly environmentally conscionable coating process that can replace the PVC or bitumen coatings customarily used for tiles until now. The innovation thereby is a self-laying backing made of polyolefin together with a strongly needled and calendered polyester fabric, which is fully recyclable. In addition, these tile products are manufactured with a particular focus on conserving resources and environmental suitability. They are comprised of a 60 % share of recycled material while utilising carbon-neutral energy for their production. Above and beyond these factors, TEXtiles provide a definite plus point for health. Products manufactured using this process have been awarded the seal “Suitable for those suffering from allergies” issued by TÜV Nord, a North German technical certification association, and are recommended by DAAB, the German Allergy and Asthma Association, due to their verified properties in reducing fine dust particles.
The TEXtiles line is one current example of how Vorwerk Carpets Eco Balance is already being concretely applied these days in products from Vorwerk Carpets. Nearly all carpet collections are conceived, created and produced under aspects pertaining directly to Eco Balance.
For more information on the topic of Eco Balance, please refer to the Sustainability Report 2010:
