Vorwerk Group

Going directly to the customer with superior products
The firm Vorwerk & Co. KG was founded in Wuppertal, Germany in 1883. Over the course of 130 years of company history the erstwhile carpet factory evolved into a broadly aligned global corporate group. Vorwerk has remained a family-owned enterprise to this day.
The direct sale of high-quality products has been the core business at Vorwerk since 1930. The spectrum of products includes household appliances (the Kobold vacuum cleaner and Thermomix food processor), as well as high-grade cosmetics from JAFRA. The portfolio is rounded off by the akf Group (bank for leasing and financial services), HECTAS building-facility services and Vorwerk Teppichwerke, the carpetworks. Superior products and special access to the clientele are common to all of these fields of business and are what set Vorwerk apart. Over 611,000 people are active for Vorwerk worldwide. Of those, more than 31,500 men and women as advisory consultants in the household appliance sector, around 568,000 consultants at JAFRA Cosmetics, and a full-time staff of over 21,500. Vorwerk generated business revenues amounting to EUR 2.277 billion (2009) and operates in 60 countries.

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