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Ulf Moritz Collection: Exclusively from Vorwerk
The new carpet collection "Ulf Moritz by Vorwerk" promises sensuality and a feeling of luxury. Available starting in the spring of 2007 at selected retailers.
Hamlin, January 2007 - His creativity knows no bounds and his work belongs to the best that European textile design has to offer: Ulf Moritz, a magician with textiles, conjures up sorcery and enchants. His creations make feelings come alive. Like hardly another in his field, he manages to transform unique colours, the finest of materials and astonishing structures into pure emotion.
Together with Vorwerk Teppichwerke from Hamlin, Germany, Moritz is presenting his new carpet collection "Ulf Moritz by Vorwerk" at the Heimtextil 2007 trade fair. On the basis of 9 exclusive carpet products, the Vorwerk offer is split up into 6 thrilling worlds of colour, each the theme of a chapter of its own within the collection. Each of these 6 chapters includes 11 exciting design variations optionally available as sized carpets with fitted edges, or in standard sizes from the roll. Fully in alignment with his particular sense of aesthetic interior design, Moritz banks on highest-quality materials such as mohair and linen, various wool and wool-mix products, and high-grade Antron® fibres. He then utilises these materials to create stylishly elegant carpets which are highly attractive and display the best capabilities for use.
The collection's look is sophisticated and fascinatingly multi-designable while emphasizing the home. Moritz makes use of numerous loop structures, top-twisted threads in a frizzed look, fine pearl structures and pointedly large-nubbed surfaces, as well as a voluminous shaggy look. His colour schemes reflect the current zeitgeist: whether in "camel", "white" or "chocolate", or in colour worlds ranging from violet to red, cobalt-green to blue, or in gentle, warm shades like "honey".
"Ulf Moritz by Vorwerk" is a collection that easily fits in with international tastes in design. Moritz's own comment on his designs: "A prêt-à-porter collection with a touch of couture."
A collection that sets its sights on enticing internationally
For Vorwerk Teppichwerke, the launch of the "Ulf Moritz by Vorwerk" collection means a decisive step into the top premium segment of textile flooring design. "We want to set emotional impulses and have interior design become a true experience with our carpets. That is precisely what the collection 'Ulf Moritz by Vorwerk' manages to achieve on the highest level," says Johannes Schulte, chairman of executive management at Vorwerk Teppichwerke. "Our co-operative efforts with Moritz have shown that his work is a guarantor for the best degree of acceptance and high desirability. 'fascination', our current collection for the home, is a great success, and the feedback we have received from 'projection', our newly released collection of contract carpets, has been excellent. Moritz already stood at our side in an advisory capacity for both collections," Schulte goes on to add.
With this new Ulf Moritz collection the carpet manufacturer is pursuing the strategy to continue expansion of Vorwerk as an exclusive brand, to bank more strongly on international tastes in design, and to develop new levels of buyers not only on the domestic market.
Sales network for exclusive carpets
Starting in the spring of 2007, the collection "Ulf Moritz by Vorwerk" is going to be offered via a network of special retailers scattered throughout Europe, retailers who have distinguished themselves through their exceptional commitment in marketing the collection "Ulf Moritz by Sahco". Moritz sees an enormous potential in the Vorwerk brand, which has successfully re-invented carpeting time and again for more than 120 years. As Moritz himself says: "If I get the chance, I would love to accompany Vorwerk step by step to the point where top design and high-end brand quality have their home in Europe's major cities today." The collection "Ulf Moritz by Vorwerk" is merely a first step in that direction. This designer is abundantly aware of the mechanisms towards achieving that goal: His collection "Ulf Moritz by Sahco" for textile upholstery and curtain materials is already running successfully from London to Paris to Milan.
In other words, those looking for the best style of furnishing and the highest exclusiveness in carpets have news in store for them. The collection "Ulf Moritz by Vorwerk" will be shown for the first time at the Heimtextil 2007 trade fair from the 10th to the 13th of January at a joint booth presented by the firms Vorwerk, Sahco Hesslein and the Marburger Tapetenfabrik, a wallpaper works, under the mutual theme "Ulf Moritz".
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