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VORWERK Carpets - fascinatingly new
The "FASCINATION" collection for the home from Vorwerk Teppichwerke celebrates its premiére at the Domotex 2005. Designer Ulf Moritz is responsible for this new Vorwerk look in the life-at-home sector.
Hamelin in November 2004 - The trend of the future is called "being homesick". At least, that is what futurologists see when they look at the home living trends for 2005/2006. The home is to become an area for rest and relaxation, as well as a source of inspiration for all those plagued by the wear and tear of everyday stress. Furnishing is once again taking on a higher status thereby, and alongside quality particular importance is being given to a harmonious atmosphere. Warmth and softness are two significant factors here.
With Vorwerk FASCINATION, their new collection for the home, Vorwerk Teppichwerke from Hamelin is announcing fascinating possibilities for designing living space with a very special atmosphere of well-being. The collection shall be coming on to the market in the spring of 2005. New, high-quality materials, fresh designs and pointedly harmonious worlds of colour are the special attractions held by this broadly structured offer for the life-at-home sector. This time wool carpets in velours and long-pile variations are among the new products in the Vorwerk programme for home living. High-pile shags and new types of frisée carpets enhance the creative palette and create a fascinating diversity. Even such popular classics for the home as NERZ, HERMELIN, IMPALA Design or KOALA are found again in FASCINATION, newly interpreted and in up-to-date colours. Colourfully expanded, the bestseller MODENA alone is being presented in over 80 "homey" hues.
For the first time, the man responsible for this new look is internationally renowned designer Ulf Moritz. In close co-operation with the Vorwerk DesignTeam centred around Erhard Gennrich, Ulf Moritz has contributed both his marked sense of textile design suited to the home and his very special signature to the collection. Moritz shall also continue to escort development of the Vorwerk home-living programme as creative director at Vorwerk Teppichwerke.
In addition to the design advantages Ulf Moritz has so distinctly brought to this new collection for the home, with FASCINATION Vorwerk is taking yet another step further in the direction of products which are consistently environmentally suitable. These new carpets for the home are thus going to be offered with two newly developed backing constructions in which the usual work with adhesives can partially be done away with. An adhesive base is then all that is needed to affix the carpet quickly and securely across an entire surface.
FASCINATION, the new Vorwerk collection for the home, is going to be shown to a large audience for the first time this coming January in Hanover: from 15 - 18 January 2005 at the international trade fair DOMOTEX. Vorwerk Teppichwerke will then present their new products at Booth C31 in Hall 3. By the way, the trade-fair booth has also been designed by Ulf Moritz.
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