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Vorwerk premium
Hamlin, January 2002 - In times as rapid-paced and hectic as ours, the yearning for oases where one can enjoy some peace and quiet in private is becoming greater and greater. In alignment with that, the interest in aesthetic and harmonious interior design is also on the upswing. Providing oneself with a feeling of comfort and cosiness through an emotional, sensual and harmoniously coloured décor is becoming more and more of a trend in the home. Not surprisingly, a distinctly more important role is once again being given to wall-to-wall carpeting, as no other floor covering provides for that kind of softness and warm cosiness like a carpet. To fulfil that need for an increasing quality of both life and home living on an individualised basis, Vorwerk Teppichwerke from Hamlin, Germany have developed a new Vorwerk "premium Collection" which, as a result of both its emotional aura and its high quality, supplies an abundance of ideas for creative and comfortable flooring design to those with an interest in décor and sophisticated tastes to match.
The new Vorwerk premium is made up of a total of twenty-one very high-quality carpets in nearly four hundred colour schemes. The collection's range extends from classic plain-hued velours to interesting velours varieties and luxurious structured articles straight through to superior weave, loop-pile articles.
With the new selection of eight different types of loop pile alone, the "premium Collection" offers a distinctly broader assortment than all of Vorwerk's collections for the home until now. With its focus on structured carpets, it will also further reinforce the trend towards flooring design that is effective yet unobtrusive at the same time. Amongst the most striking additions are: CASCA, an interesting pearly loop with an extra-fine structure in broadly spaced, flecked shadings; TWEED, a classic loop arrangement, discreetly flecked in nine colours for the home; CABANA, a comfortable structured velours with a matte, earthen aura; TOGA and TOGA MELANGE, two structured loop piles with an innovative cotton look in archetypal natural tones; KOALA, a luxurious Saxony in thirteen brilliant colours, as well as PRISMA, a new, solid and firmly designed weave look with an interesting diagonal structure in nine muted colour combinations.
In developing the colours, a primary consideration for the Vorwerk Design Team was to create colour series which, on the one hand, harmoniously underscore modern styles of décor and, on the other, comply with the desire for contemporary colourfulness. Amongst the plain-hued velours, all by itself the classic MODENA offers sixty-one up-to-date, predominantly bright colours for the home to choose from. The range of colours runs from trendy gold-red and violet shades to a broad spectrum of the blue tones found in water: turquoise and muted shades of green make way for gentle tones in green and lime. The selection of colours offered is topped off by refined shades of grey, straight through to sand tones and nuances of vanilla. "Sophisticated consumers demand a highly differentiated selection of colours, one that has to correspond to today's currents in fashion and a timeless style, too", is the reason Vorwerk designer Erhard Gennrich gives for the large spectrum of colours.
Although, the design concept of the new "premium Collection" is also a convincing factor. Twelve design orientations in fifty-eight colourations offer a special diversity in creative and comfortable flooring design. The dramatically exciting arc ranges from cheerfully pretty dot designs and grid structures all the way to micro-patterns full of variations. The highlights here are graphic patterns, some of which surprise with their three-dimensional look. As a classic for example, circles and squares in a generously spaced arrangement are newly interpreted so that an impression of flowing, moving surfaces reminiscent of the Retro-Look of the '50s and '70s emerges. Avant-garde, trendsetting products like these effectively top off the innovative selection of designs offered by the new Vorwerk "premium Collection".
Equally impressive is the new "Vorwerk premium" collection case, presented in a superior quality bordeaux red and stocked with attractive photos to whisk viewers away to sensual worlds for home living. The emotional mood of the photos keeps to the precedent set by the successful Vorwerk premium advertising campaign and shows young, attractive people relaxing on their floors at home and enjoying themselves. With the aesthetic-emotional styling of their collection case, Vorwerk Teppichwerke is making yet another contribution towards enhancing wall-to-wall carpeting as a product.
All tufted Vorwerk premium carpets have been equipped with the fully textile "texback" backing, meaning that they are odourless, environmentally compatible and particularly long-lasting. Alongside the tufted products, Vorwerk woven carpets have also been awarded the TÜV (German Technical Certification Association) seal "suitable for those suffering from allergies", thereby proving that these days a healthy surroundings and wall-to-wall carpeting are no longer opposing concepts.
Vorwerk Teppichwerke have optimised their service performance even further for the new "premium Collection": All tufted products are available for delivery on a short-term basis in 200, 400 and 500 cm widths, as well as in special-order widths.
At www.vorwerk-carpet.com, carpeting can also be tried out at the web site by installing it virtually in various room situations.
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