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Vorwerk projection
Creating distinctive, "stand-alone" worlds of experience in which architecture and interior design merge to form one entity is becoming more and more of a trend in the demanding contract business. Whether in hotels, office complexes, banks, restaurants or means of transportation; wishes are on the rise everywhere for an aesthetic sense with a high degree of functionality, and both suited to the target group involved. Simultaneously, the need for comfort and security is also growing, a factor evidenced by the revival of the colour and form language of the '50s to the '70s, and by the intensified use of textiles as design element. In the process, textile floor coverings for contracts are also once again being given a higher status, as no other floor covering is able to unite the demand for an aesthetically high-quality and functional design with a comfortable, warm room atmosphere as well as wall-to-wall carpeting.
Vorwerk Teppichwerke in Hamlin, Germany have developed the new Vorwerk "projection Collection" for the demanding small and large-scale contract business. The collection presents an attractive and extensive contract programme containing 23 superior qualities in 410 colour and design schemes. With six woven products and seventeen tufted items, a wide variety of individualised and creative flooring
solutions is there for the taking.
New structures and discreet, effective patterns
Of foremost importance in conceiving the new collection was to create a new dimension using structures and discreet, effective patterns. Seven carpets were developed for the very first time for "Vorwerk projection". The remaining products were updated in terms of colours and materials used. Amongst the new carpets are: Matera: A very finely tufted contract velours with a noble matte aura in twenty-one plain-hued tones suited to the contract.
Secco: A trendy, medium coarse loop pile with a sophisticated ribbed structure and exciting high/low effects in nine colours suited for contract, ranging from earthen and natural tones to blue, grey and anthracite. A new special-loop-structure machine was utilised in developing Secco.
Practica: An interesting, effect-creating loop pile with brilliant colourings in thirteen different colours. A new yarn on its own was created towards developing this product.
Marino: A tufted loop pile with a special woven look and a highly textile aura. Discreetly flecked, Marino is being offered in earthen shades and darker nuances of blue.
Menara: As with Marino, Menara is also a bouclé with a highly textile appearance, and is being offered in nine upmarket, plain-hued tones.
Frisea: Due to its high pile weight, an extraordinarily luxurious carpet with a high degree of comfort. Frisea is being displayed in nine attractive colours.
Last, but not least, Nandou Design: A superior woven product offered in five refined colours for contract. Two additional micro-designs in six striking colours top off the selection. The further development of the classic Nandou carpeting was made possible by employing a new type of weaving machine.
Diverse selection of designs offered
The new "Vorwerk projection" also offers an attractive, innovative selection of designs: Nineteen different designs in seventy-one colourations were developed for the classic Forma Design alone.
The designs range from classic patterns such as dot and checked arrangements in varying sizes and spacings to sophisticated, gridded black/white checks and dot motifs, then on to more generously spaced designs made up of squares that reduce and enlarge themselves or dot shadings in various spacings. With the latter, the impression of flowing, moving surfaces emerges, a task that nearly brought the printing technology to the brink of its capabilities in order to realise the effect. Loosely distributed, playfully arranged dots and checks in varying sizes and colours top off the assortment. One particular highlight is the classic "pinstripe" in a noble black-grey and light grey!
Forma Design in the German Rail's ICE 1
Vorwerk Teppichwerke has been commissioned to completely refit the German Rail's ICE 1 trains with 60,000 square metres of Forma Design. The contract velours Forma has also received a new colour range for "Vorwerk projection": Thirty-one new plain colours can be combined quite well with the possibilities offered by Forma Design.
Bisam Design, a luxurious Saxony, also offers an interesting array of design solutions: a choice of three designs composed of squares, freely-formed checks and ring motifs, each available in three colours. As an appropriate match, the plain-hued Bisam article is being offered in seventeen elegant colour schemes that can be combined with Bisam Design.
Authoritative weaving competency in the new Vorwerk projection
In this new collection, the highly ranked competency held by Vorwerk Teppichwerke becomes apparent through the Nandou / Nandou Design, Mara / Mara Design weaves and the classic Kairo: With these superior-quality carpets, which are continuously being supplemented with new products, Vorwerk Teppichwerke manages time and again to achieve both innovative accents and a sophisticated look in contract products that can stand on their own:
Nandou, a firm and tightly woven bouclé structure that stands up to the most extreme demands, convinces through a puristic, unadorned elegance in a total of sixteen colours suited to the contract field. The eye-catcher is a strikingly bright red!
A further development of the classic Nandou is the new, three-frame Nandou Design in five attractive contract colours. Two additional micro-designs in a two-frame weave and six striking colours top off the selection. Vorwerk offers a very special service for this product: For quantities starting at one hundred square metres, creative customer wishes can be fulfilled individually as if they were a normal production order.
With Mara and Mara Design, two new woven classics have been included in Vorwerk projection. These high-quality loop-pile carpets with a markedly textile look are available in refined, elegant colour schemes and restrained designs.
However, the selection of woven carpets wouldn't be complete without the classic Kairo. Successful for over thirty years, this contract carpet is being presented in three new designs in nine colour schemes. The design concept continues to be characterised by classic patterns. One special highlight is a sophisticated check design with vertical black lines and a horizontal loop in a shimmering metallic look
Highlights from the Dialog Art Collection
Besides the woven classics, 73 of the bestselling designs from the Vorwerk artists edition Dialog Art Collection have been integrated into the new collection. The designs form a cross-section from over a hundred years of wall-to-wall carpeting culture, including designs dating back to the Jugendstil/Art Deco age, the historic Bauhaus era of the 1920s and 1930s, as well as contemporary designs by internationally acclaimed artists from the late '80s into the '90s. The selection of designs offered for Forma and Bisam is being meaningfully enhanced through this extensive offering from the Dialog Art Collection and its designs, some of which are strikingly bold.
Attractive collection case
The new Vorwerk projection is being presented in an anthracite-coloured collection case which makes use of attractive interior shots to convey an impression of the effect produced by each of the individual carpets.
All tufted flooring from the Vorwerk projection Collection has been equipped with the fully textile actionbac backing. This absolutely odour-free and easy-to-handle backing enables trouble-free installation. It goes without saying that all carpets bear the TÜV (German Technical Certification Association) seal "suitable for those suffering from allergies", and are inspected regularly for substances harmful to health and the environment.
Individualised special orders
For all tufted products, and starting with a minimum order of four hundred square metres, Vorwerk offers a service whereby they will produce - completely according to individual wish - in any colour or design. For woven products, this attractive offer already applies for orders starting at one hundred square metres (except for Mara). Wovens can be delivered in widths of 200 cm, tufted carpets of the same colour in widths of 200 and 400 cm.
With the newly developed "Vorwerk projection", the Vorwerk object Collection and the service performance towards fulfilling individualised customer wishes rapidly and tailor-made, as if they were normal production orders, Vorwerk Teppichwerke are in a very good position to continue expanding their successful market position in the highly promising, though demanding, contract business.
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