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Ulf Moritz conjures up new colours for the floor for VORWERK
Ulf Moritz conjures up new colours for the floor for VORWERK
"He performs magic and bewitches. His creations play with light, emotions are aroused. And what he does flatters any room. He is the champion of textile designers." Those were the words written by the renowned German magazine "Architektur & Wohnen" about Ulf Moritz. The periodical promptly chose the virtuoso textile artist as its A&W Designer of the Year 2003. At the end of 2004, Vorwerk Teppichwerke in Hamelin, Germany, manufacturer of creative and high-quality carpets with tradition, was able to win over this first-rate designer as "Creative Advisor" for its new design lines. In close co-operation with Erhard Gennrich, head of the Vorwerk DesignTeam, Moritz is thereby assuming responsibility for development of the newest Vorwerk collection for the home. Bearing the name "VORWERK fascination", the collection shall be coming on to the market in the spring of 2005, and has already been presented for the first time at the Domotex in Hanover.
At Vorwerk, everyone is delighted by the work of this exceptional designer, who was born in 1939. His educational training during the 1960s included the School of Textile Engineering in Krefeld, Germany, where he later studied under Prof. Georg Muche, director of the School of Weaving at the Bauhaus for many years. At the end of the '60s, Moritz found the focal point of his life and work in Amsterdam, where he continues to run his studio to this very day. Moritz masters his métier down to the tiniest interwoven detail. This textile magician is simultaneously a textile professor, textile craftsman and, above all, in his own words "an industrial designer". Yes, when it comes to design, Moritz is a real all-rounder. He
primarily designs textiles, but has also drafted furniture designs, among others for Felice Rossi and Montis, wallpaper for Marburg, glass for Leonardo, mirror objects for Schönbuch, as well as trade-fair booths and exhibition work, too. Referring to his work, he says: "I don't want to do the kind of design that everyone is doing. Not at all. My projects are not over-designed, they're there so that people can deal with them nonchalantly: as a by-product, a highlight or 'finishing touch'." Acknowledged as one of the most innovative minds in the field of textiles, his works have already received many awards and can be seen today in such well-known museums as the Cooper-Hewitt Museum in New York, the Stedelijk Museum in Amsterdam, or the Textiel Museum in Tilburg.
For Vorwerk, Ulf Moritz is now dedicating his design efforts to carpets. As Johannes Schulte, chairman of executive management at Vorwerk Teppichwerke, says, "Hardly anyone recognises the effect of colours and the aura materials generate as precisely as Ulf Moritz, and knows how to use them skilfully to arouse feelings and emotions." Schulte goes on to add that "his work is typified by design art at the highest level and a certain avant-gardism. Yet he also understands people and their needs within his work, and is thus able to gain their enthusiasm for his creations." For Moritz, designing a new collection for the home for Vorwerk Teppichwerke - just like every new task he plunges into with all the enthusiasm he can muster - is an experiment packed with suspense. Above all, because Vorwerk too can look back on more than a hundred years of experience and almost as many years of design competence in high-quality, design-oriented textile floor coverings. Moritz is filled with the spirit of creating the new and never-seen-before. His unique creations provide for surprises anew time and again: They set trends. In his work Moritz has brilliantly grasped how to bring textility and materiality into accord with the entirety of a room. He provokes, yet creates an appealing harmony at the same time.
Alongside his activities as a designer, Ulf Moritz has also been a Professor of Textile Design at the Design Academy in Eindhoven since 1971. To this day, through his teaching work and capacity as an exemplary figure he has substantially contributed towards giving fresh impulses to textile design again and again, and towards opening up new worlds of both colours and styles of living at home. His students are not the only ones who profit from this: his clients and, above all, consumers do, too. Creations from Ulf Moritz enable them to experience the essence of designing living spaces that convey emotions. Moritz himself says: "I don't make art. I make things with which one can beautify one's surroundings, and that at affordable prices."
Curriculum Vitae - Ulf Moritz
| 1939 |
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Ulf Moritz is born in Scroda, Poland |
| 1958-1960 |
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Studies at the School of Textile Engineering with Prof. Muche, director of the School of Weaving at the Bauhaus for many years
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| 1960 |
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Degree as Industrial Designer
Career start at JACOB ROHNER AG, Switzerland
New place of residence: Amsterdam |
| 1961 - 1969 |
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Designer at Weverij DE PLOEG-Ploeg Fabrics,
The Netherlands |
| 1970 |
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Moritz establishes himself as freelance designer Opening of his design studio in Amsterdam
Clients include M.I.D., INTAIR, INTERLÜBKE, INTERIEUR, FELICE ROSSI, MONTIS, REIM-INTERLINE, RUCKSTUHL and OLIVER TREUTLEIN
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| since 1971 |
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Head of the faculty "Man and Identity", Design Academy Eindhoven |
| 1986 |
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Commencement of co-operation with SAHCO HESSLEIN, first textile collection "Ulf Moritz by SAHCO HESSLEIN" soon afterward (1987)
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| 1996 |
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Continuous co-operation with ARTLINE (textile accessories) |
| 1999 - 2003 |
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MARBURGER TAPETENFABRIK, first wallpaper collection under the label "ULF MORITZ Walls"
This year Moritz also becomes head of the Dutch magazine "Eigenhuis & Interieur" |
| 2000 |
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Glass collection for LEONARDO, as well as lounge and bed objects for SCHRAMM-Werkstätten |
| 2001 |
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Furniture collection for TEAM BY WELLIS, Switzerland |
| 2002 |
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Moritz presents his own Home Collection |
| 2003 |
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Ulf Moritz is chosen as "A&W Designer of the Year" |
| 2004 |
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Commencement of co-operation with Vorwerk
Teppichwerke, Hamelin. As Creative Advisor, Moritz is responsible for the "Vorwerk fascination" collection and also designs trade-fair booths for a holistic product presentation
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PRIZES
| 1992 |
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Kho Liang Award for Industrial Design |
| 1996 |
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Gold Prix d'Exellence de Marie Claire Maison |
| 1999 |
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Gold Prix d'Exellence de Marie Claire Maison |
| 2000 |
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Silver DECOREX, London Award for the
M.I.D. trade-fair booth |
| 2003 |
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Designer of the Year from "Architektur & Wohnen", magazine for home living |
EXHIBITIONS
| 1980 |
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Stedelijk Museum, Amsterdam |
| 1986 |
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Stedelijk Museum, Amsterdam |
| 1988/1989 |
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Nederlands Textielmuseum, Tilburg |
| 1990 |
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Salon Société des Artistes Décorateurs, Paris |
| 1990 - 1992 |
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International Design Center, New York Cooper
Hewitt, New York |
| 1994 |
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Nederlands Textielmuseum, Tilburg |
| 1995 |
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Galerie Binnen, Amsterdam |
| 2000 |
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ECART International, Paris |
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